Real Madrid have maintained number one position on the world's richest clubs for the ninth time in a row according to information from Deloitte Football Money League. With this, they have beaten Manchester United’s previous eight-year run, with total revenue of €518.9m.
Barcelona also maintained their previous standing in second spot, whilst European Champions Bayern Munich overtook Manchester United for third place.
Dan Jones who is a Partner in the Sports Business Group at Deloitte revealed that: “Real Madrid remain firmly at the top of the Money League, even though the club experienced a trophyless end to the 2012/13 season. Despite tough economic conditions, particularly within Spain, the club’s ability to generate substantial commercial revenue both domestically and internationally is central to their success. This helped widen the gap to their nearest rivals in the Money League, FC Barcelona, to €36m. Both Spanish clubs enjoy substantial revenue from individually negotiated broadcast deals, which is key in contributing to their overall revenue advantage over their European peers.
“The combined revenue of the top 20 clubs, almost all of which grew their revenue during 2012/13, increased by 8%, far outpacing the wider global economy. This growth comes even before the new record Premier League and Bundesliga broadcast deals, which will impact on clubs’ revenues in next year’s Money League.
For the first time in the Money League, Manchester United find themselves outside the top three, pushed down to fourth by Bayern Munich. The German club’s dominance at home and abroad in 2012/13 is reflected in their rise to third place with a €62.8m (17%) growth in revenue to €431.2m.
Austin Houlihan, Senior Manager in the Sports Business Group at Deloitte, explained: “Bayern’s treble winning season contributed to further commercial revenue growth, up 18% to €237.1m. The Bavarians’ Champions League win delivered over €55m in UEFA distributions, whilst the club continues to achieve virtually sold out home games at the Allianz Arena with matchday revenues of €3.4m per match. Further commercial growth is likely in 2013/14 through extensions to existing deals with Lufthansa and Coca-Cola and a renewed deal with shirt sponsor Deutsche Telekom.
“Whilst Manchester United drop one place in the Money League, a number of the club’s recent commercial deals will boost revenue in 2013/14, so this fall to fourth place may only be temporary. These deals, combined with the impact of the improved three year Premier League broadcast deals from 2013/14, mean they are likely to get close to the €500m revenue mark in next year’s Money League. Beyond 2013/14, consistent qualification for the Champions League is key in United challenging to regain top spot in the Money League, a position it last held in 2003/04.”
Houlihan commented: “PSG are the fastest climber in this year’s Money League, claiming the highest ever position for a French club. They are the country’s sole representative in this year’s top 20. We expect to see them become a mainstay in the top five in years to come, backed by their ambitious Qatari owners and strong commercial support. The high-profile signing of David Beckham in the second half of the 2012/13 season only served to enhance the club’s worldwide profile. Importantly, commercial success off the pitch is translating into improved on-pitch performance for the club, including winning their first Championnat title in 19 years.”
The Deloitte Football Money League – 2012/13 revenue
Position (prior year position) Club 2012/13 Revenue (€m) (2011/12 Revenue) 2012/13 Revenue (€m)
(2011/12 Revenue)
1 (1) Real Madrid 518.9 (512.6) 444.7 (414.7)
2 (2) FC Barcelona 482.6 (483) 413.6 (390.8)
3 (4) Bayern Munich 431.2 (368.4) 369.6 (298.1)
4 (3) Manchester United 423.8 (395.9) 363.2 (320.3)
5 (10) Paris Saint-Germain 398.8 (220.5) 341.8 (178.4)
6 (7) Manchester City 316.2 (285.6) 271 (231.1)
7 (5) Chelsea 303.4 (322.6) 260 (261)
8 (6) Arsenal 284.3 (290.3) 243.6 (234.9)
9 (13) Juventus 272.4 (195.4) 233.5 (158.1)
10 (8) AC Milan 263.5 (256.9) 225.8 (207.9)
11 (12) Borussia Dortmund 256.2 (196.7) 219.6 (159.2)
12 (9) Liverpool 240.6 (233.2) 206.2 (188.7)
13 (15) Schalke 04 198.2 (174.5) 169.9 (141.2)
14 (14) Tottenham Hotspur 172 (178.2) 147.4 (144.2)
15 (11) Internazionale 168.8 (200.6) 144.6 (162.3)
16 (19) Galatasaray 157.0 (129.7) 134.6 (104.9)
17 (20) Hamburger SV 135.4 (121.1) 116 (98)
18 (new) Fenerbahçe 126.4 (103.2) 108.3 (83.5)
19 (new) AS Roma 124.4 (115.9) 106.6 (93.8)
20 (new) Atlético de Madrid 120.0 (107.9) 102.8 (87.3)
Source: Deloitte Football Money League 2014
www.deloitte.co.uk/sportsbusinessgroup.
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